In this release all vendors except radio stations are considered non-traditional revenue (NTR) vendors.A vendor sells advertising time. A vendor can be a radio station, television station, cable system, rep firm, interactive, newspaper, magazine, out-of-home, promotions or other media company.
In this release all vendors except radio stations are considered non-traditional revenue (NTR) vendors.
To create vendor accounts:
1 Click the Accounts tab, and then click the Vendors link at the top of the page.
2 In the Create New Vendor pane, click the 
arrow and select the vendor's business type.
3 Identify the vendor:
For radio station call letters:
• Type the first three call letters to display a list of available stations and band information.
You may need to scroll to find the vendor.
• Click the station to select it.
For television station call letters:
• Click the 
to select the station's home market.
See Related topics... for information on selecting the home market.
• Type two or more characters in the Call Letters box to open and filter the drop-down list.
OR click the drop-down arrow and scroll to find the call letters you want.
Only valid stations for the market appear in the list.
• Click the station's call letters to select it.
OR type call letters to create a custom or unrated station.
An unrated, or custom, station may be a non-commercial or low power station that is not included in the ratings data. A station you create for an unrated market is also a custom station. Demo-based estimates are not available for unrated/custom stations or unrated markets.
For cable system names:
• Click the to select the cable system's home market.
See Related topics... for information on selecting the home market.
• Type two or more characters in the Cable System Name box to open and filter the drop-down list.
OR click the drop-down arrow and scroll to find the cable system you want.
Only valid stations for the market appear in the list.
• Click the cable system name to select it.
Hover your mouse over the text box or drop-down arrow to display the complete cable system name in a tooltip.
OR for unrated markets, type a name to create a custom cable system.
In general, you cannot create a custom cable system for a rated market. A few Nielsen Special Studies (SVIP) that are not included in NCC Media data are the exception to that rule.
For other vendor types:
• Type the vendor name in the text box.
Maximum 40 characters.
Items with a red asterisk are required. You cannot duplicate a vendor name within a business type.
4 Add the primary contact information:
• Type the first name, last name and work phone number in the boxes.
• Type e-mail and phone details.
5 Click the Create Vendor button to save the vendor and open the Details page.
Details for television and cable systems automatically populated...
The Details page will display information for television stations and cable systems in rated markets that is from the most current sweep or NCC Media data file.
For unrated markets, none of this information is available and you can manually enter the information.
• Television stations
– A list of call letters for all rated stations in the selected market
– Up to four spill markets, based on your market data subscriptions
– The primary broadcast network affiliate associated with the station
• Cable Systems
– A list of all the rated cable systems in the selected market
– The cable system ID, made up of four letters from the name + the 4-digit sys(tem) code + the billing state abbreviation
– The AMS system code
– Cable population households, from the current sweep
– Household subscribers, from the current sweep
This is the only one of the Cable Penetration fields that you can adjust for rated markets.
– Market penetration percentage, calculated from the cable population households and the household subscribers
– A list of cable networks associated with the cable system
See Related topics... for instructions on adding account details.
Related topics...
Add, change or remove contacts