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Retail Spending Power categories

Retail Spending Power is a market-specific database of annual sales totals for over 100 retail and service groups, including most major radio advertising categories. The retail and service industry sales information is provided by Devonshire Associates Ltd.

Tapscan makes this data work for you by applying stations' cume ratings to the market sales totals of the retail or service category you select. Each demographic cell is applied individually and weighted using factors based on multi-dimensional demographic relationships.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

tipCategories that include Monthly Factors end with an * (asterisk).

Total Retail Sales*

Total Retail & Food Service Sales*

Building Materials & Garden Equipment & Supplies Dealers*

Clothing & Clothing Accessories Stores

Electronics & Appliance Stores*

Food & Beverage Stores

Food Services & Drinking Place Sales

Furniture & Home Furnishings Stores

Gas Station Sales

General Merchandise Stores*

Health & Personal Care Stores

Miscellaneous Store Retailers

Motor Vehicle and Parts Dealer Sales*

Nonstore Retailers

Sporting Goods, Hobby, Book & Music Stores

Services