Ad types for all non-radio business types are like dayparts for radio. You can use ad types and ad placement information to identify the rows in your NTR (non-traditional revenue) schedule.
You will create and select ad types for each NTR (non-traditional revenue) schedule. You cannot share or view them from one schedule or proposal to the next. However, Tapscan transfers ad types when you use Save As to create a new schedule or when you copy a schedule to a new proposal.
To create ad types...
1. From the NTR tab, access the Ad Types dialog from the Add Flight dialog or the Add Ad Types to Flight dialog. See Related topics... below for more information.
2. Create new ad types:
• Click the Create New Ad Type button at the bottom of the dialog.
• Type a name for the ad type.
Maximum 35 keyboard characters, except ~ (tilde) and | (pipe), for both ad type and ad placement boxes. You can use the same ad type name more than once as long as the corresponding ad placement is different.
• Optionally, type the ad placement description.
• Click OK.
The new ad type displays in the Available and Selected boxes.
• Repeat this step to create additional ad types for this schedule.
3. Click OK to close the Add Ad Type dialog and open the Add Flight dialog.
You must click OK in the Add Flight dialog to save and finish adding the ad types. See Related topics... below for more information.
To select ad types...
Only ad types that currently exist in the schedule's rows display. If no rows exist in the schedule, the Available list is empty.
1. From the NTR tab, access the Ad Types dialog from the Add Flight dialog or the Add Ad Types to Flight dialog. See Related topics... below for more information.
2. Click one or more ad types in the Available box to highlight and select them.
OR click the check in the Available box's heading to highlight and select all ad types.
Click the check again to clear all selections. The Selected box shows your selections.
3. Optionally, reorder the selected ad types:
• In the Selected box, click and highlight the item to move.
• Click one of the arrows to move the selected item up or down, one row at a time.
• To move an item to the top of the list, click the arrow.
OR to move an item to the bottom of the list, click the arrow.
• Repeat this step to select and reorder another ad type.
4. Click OK to close the Add Ad Types dialog and open the Add Flight dialog.
You must click the OK button in the dialog to save changes and add rows. See Related topics... below for more information.
Related topics...