After you define market goals, you can select dayparts and define goals for each selected daypart. Tapscan defaults to any dayparts already selected for the schedule.
To select dayparts for goals:
1 Click the Proposals tab.
2 Select the proposal:
• Optionally, search for the name:
– Click the button in the toolbar.
– Select columns to search and click OK.
– Type at least two characters in the search box and click the Search button.
To return to the original list and clear the search, click the Show All Rows link.
• To sort a column, click the column heading. Click again to reverse the order in the same column.
A
black arrow on top means the sort is in ascending order (lowest to highest). A
black arrow on the bottom means the sort is in descending order (highest to lowest).
• Click the name link.
3 Click the Goals tab.
4 Open the Actions menu in the toolbar and choose Select Dayparts.
5 Select the dayparts:
Tapscan selects the schedule's current dayparts by default.
• Click the dayparts in the Available list to select them.
OR click the check in the Available list's header to select all dayparts.
Click a selected item in the Available list to clear the highlight and selection.
• Optionally, reorder items in the Selected box:
– Click the item in the Selected box.
– Click one of the arrows to move the item.
OR click the arrow to move the item to the top of the list.
OR click the arrow to move the item to the bottom.
• Click OK.
6 Add daypart goals:
You must define goals for the market first. See Related topics... below.
• Click the plus sign before the market name to expand the dayparts.
• Click the appropriate cell and type the budget, GRP and CPP goals for each daypart in the Flight Goals columns.
7 Click Save in the toolbar to keep your changes.
Related topics...