Choose time periods to review audience estimates and for scheduling spots.
Dayparts can be either standard or ones you create for the customer. Custom dayparts can cross midnight (e.g. M-F 5a-5a); see Related topics... below for more information.
To select dayparts for a report:
1 Click the Daypart link in the parameters pane at the top of the page.
2 Select dayparts in the Available box:
• Select one or more standard dayparts:
– In the Standard tab, press the Ctrl key and click to select one or more dayparts.
– Click the button to move all highlighted dayparts to the Selected box.
• OR create and select a standard combo daypart:
– In the Standard tab, press and hold Ctrl, then click two or more dayparts.
– Click the button to add the combo daypart to the Selected box.
• OR define and select a custom daypart:
– Open the Custom tab.
– Select day(s), a start time and an end time.
– Click the button to add the new daypart to the Selected box.
• OR create and select a custom combo daypart:
– Open the Custom tab.
– Select the days to include in the daypart.
– Select a start time and an end time.
– Click the button to move it to the Selected box that displays below the Available box.
– Repeat to add up to three custom dayparts.
– Click the button to move the combo daypart to the Selected box on the right.
3 Optionally, save the dayparts in the Selected box as a favorite if you frequently use these choices:
• Type a name to represent all the dayparts you chose.
You can use letters, numbers or special characters from the keyboard in the name.
• Click Save.
The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.
4 Click OK.
5 Click to see the results in the report.
Related topics...