Change report parameters

1  Click the Market link in the parameters pane.

2  Click to highlight the market.

You can type the first letter of the market name instead of scrolling.

3  Click OK.

1  Click the Survey link in the parameters pane.

2  Select survey(s) from one of the tabs in the Available box and click the arrow to move them to the Selected box.

Choose up to one year plus one period of surveys — 14 PPM or 5 Diary surveys. For Scarborough surveys, you can select up to two annual surveys to merge. The two must be either both Release 1 or both Release 2.

3  Optionally, save your selection(s) as a favorite for faster setup next time:

• Type a name to represent all the items in the Selected box.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4  Click OK.

1  Click the demo link in the parameter pane.

2  Choose gender and an age range in the Available box.

3  Click checkboxes to change ethnicity settings.

The default is All. Click the All checkbox to clear it and select other ethnicity combinations. If you limit the ethnicity and there aren't enough respondents Tapscan will alert you with a message.

4  Click the arrow to move the demo to the Selected box.

5  Optionally, save your selection(s) as a favorite:

• Type a name to represent all the items you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

6  Click OK.

1  Click the Daypart link in the parameters pane.

2  Select standard dayparts in the Available box:

• In the Standard tab, press the Ctrl key and click to select one or more dayparts.

• Click the button to move all highlighted dayparts to the Selected box.

3  Optionally, save the dayparts in the Selected box as a favorite if you frequently use these choices:

• Type a name to represent all the dayparts you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4  Click OK.

1  Click the Station link in the parameters pane.

1  Click the Station* WHAT Stations do they use? link in the parameters pane for the Qualitative Radio Ranker report.

2  Search for stations by typing one or more characters as the basis for the search.

3  Click to highlight stations in the Available box and then click the arrow to move them to the Selected box.

Standard Windows commands for selecting multiple items work.

4  Optionally, save your selection(s) as a favorite if you frequently use these choices:

• Type a name to represent all the items in the Selected box.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

5  Click OK.

1  Click the Geo link in the parameters pane.

2  Select a standard geographic area in the Available box.

OR click either the Counties or Zip Codes tab to choose a custom geography.

See Related topics... below for more information about custom geographies.

3  Optionally, save your selection(s) as a favorite for faster setup next time:

• Type a name to represent all the items you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4  Click OK.