Many of the Tapscan research reports include a built-in "Why radio?" story. You can use the stories as they are, remove them completely, or change them to fit your needs.
Qualitative Rankers and schedules or rankers adjusted for qualitative weighting that include category/question/answer selections will display those selections as a subtitle in the table, graph and PDF views. You can edit the CQA subtitle text in the table and graph views.
View a report sample that shows the logo and text blocks you can customize.
To customize a report's story:
1 Add your own logo at the top of the report:
• Click the edit link on the far right edge of the report's banner.
• Select the Browse button in Section 1 of the dialog.
• Find and select a logo on your hard disk, then click Save.
Logos can be .jpg, .gif or .png files with a maximum file size of 1Mb. Your logo will be scaled to fit 6.5" (wide) x 1" (height) or about 300 x 100 pixels.
• Click the On This Report radio button in Section 2.
• Click OK.
2 Change text blocks for a report's headline and follow-up statements:
• Click the edit link found on the right edge of text blocks that you can change.
• Select words, phrases or the entire block and rewrite the message.
You can open one or all text blocks at the same time. The simple editing tool provides most basic word processing functions. Invalid characters are: <, +, and >.
3 Click OK to save your changes.
OR click cancel to return the text to its previous state.
OR click the Use Default Text link to return the block to its original Nielsen Audio default.
Related topics...
Reorder estimates, demos or dayparts for Ranker reports