A check in the box means it displays on the report. Click the box to clear or select it.Show demographic analysis and market totals, population and in-tab in Composition and Trender reports to create quick profile graphs. You can customize reports by including stations or totals to graph together or separately.
For instance, by selecting just population to graph in the Age/Gender Composition report, you can create a report similar to the TAPSCAN Legacy Population Profile.
Or choose just Market Total to graph in the Age/Gender Composition report and the report is similar to the TAPSCAN Legacy (Market) Demographic Profile report.
To graph demo and pop profiles:
1 Select Estimate options for Age/Gender Comp, Language Comp, Ethnic Comp, Working Persons or Trender report:
• Click the Estimates link in the Select Parameters pane at the top of the page.
• Select the analysis total and/or the market total checkboxes.
A check in the box means it displays on the report. Click the box to clear or select it.
• Select population and/or in-tab checkboxes.
• Select a sort option from the drop-down list.
You must sort on a numeric column to create a graph.
2 Choose Stations to Graph options:
• Click the Stations to Graph link in the Select Parameters pane.
• Scroll to the bottom of the station list to choose totals to display.
• Select one or more of the totals, population and in-tab options to include in the graph.
A check in the box means it displays on the report. Click the box to clear or select it.
• Optionally, select any stations you want to include in the graph.
• Click OK.
3 Create the report:
• Click the 
button after selecting all parameters.
• Click 
to select Graph from the View drop-down list in the report's toolbar.
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