The cost per thousand (CPM) table shows the rate that other stations would need to charge to achieve the CPM for a given daypart. When struggling to meet a CPM amount, it is common to think, "Can my competitors meet this CPM, or is the request unrealistic for our market?"
What is CPM?
CPM (Cost Per Thousand) is the expense of generating a thousand gross impressions. Gross impressions indicate the number of times a message hits ears.
CPM = Spot Rate / (Average Quarter-Hour Persons [00] / 1,000)
or
CPM = Schedule's Total Cost / (Gross Impressions / 1,000)
Gross Impressions (GI) = Spots x AQH Persons
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View samples:
• Cost Per Thousand table — a vertical orientation that allows you to define the CPM range and number of columns to display.
• Pop/Intab view provides details about the source used for population and in-tab.
To create a CPM Table report:
1 Click the CPM link at the top of the page.
2 Revise the range and amounts:
• Type a starting cost per thousand.
• Type the dollar amount for incrementing the column value.
• Type the number of columns to show.
3 Click OK.
• When a new survey is available, run this report for a couple of frequently used demos and dayparts. Keep them handy when building schedules. You'll find yourself needing to run this report less often.
• The market, survey, daypart and base demo appear on the PDF version of the report.
Related topics...