The cost per point (CPP) table shows the rate other stations would need to charge to achieve the cost-per-point for a given daypart.
Negotiations based on cost per point (CPP) can be difficult. Not only do you have to know how to maximize your own rate structure, but you have to keep an eye on the competition. When struggling to meet a CPP, it's common to think, "Can my competitors meet this CPP, or is the request unrealistic for our market?"
What is CPP?
CPP (Cost Per Point) is the cost of generating one average rating point on a given station. It can be calculated as follows:
CPP = Spot Rate / Average Quarter-Hour Rating
or
CPP = Schedule's Total Cost / Gross Ratings Points (GRPs)
GRPs = Spots x AQH Rating
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View samples:
• Cost Per Point table — a vertical orientation that allows you to define the CPP range and number of columns to display.
• Pop/Intab view provides details about the source used for population and in-tab.
To create a CPP Table report:
1 Click the CPP link at the top of the page.
2 Revise the range and amounts:
• Type a starting cost per point.
• Type the dollar amount for incrementing the column value.
• Type the number of columns to show.
3 Click OK.
• When a new survey is available, run this report for a couple of frequently used demos and dayparts. Keep them handy when building schedules. You'll find yourself needing to run this report less often.
• The market, survey, daypart and base demo appear on the PDF version of the report.
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