Duplication Analysis

The Duplication Analysis report allows you to view shared listeners between two sets of stations and dayparts, for example:

• Shared or unshared listeners between your station cluster and your competitors.

• Listeners for a single station or group of stations who also listen in different daypart(s).

You can use duplication to show:

• The efficiencies gained by using different combinations of stations or dayparts.

• The shared and unshared listening between different dayparts on your station or group of stations.

• The sizeable audience you can't reach by using a specific station.

• If you do not share a significant portion of your audience with competitor stations, you can justify to your client that they can reach additional listeners if they advertise on your station.

Different views

You can view or print PDF versions of each report view. You can also export the report, including all the selected stations, to a comma-delimited .csv file which will look like the table view without formatting.

To include all stations in your export to a .csv file, select All in the Display Top drop-down above the report.

• Duplication Analysis table - A vertical orientation that allows you to view Cume Persons and Rating for each station/daypart pair, each group, and combined Analysis Total, and duplicated and unduplicated audience between the two groups.

• Duplication Grid graph - A horizontal or vertical bar chart showing the selected graphed estimate for each group. See Related topics... for more information.

• Pop/Intab view details demo, population and in-tab information used to produce the report.

To create a Duplication Analysis Report:

1 Create the report:

• Select the Research tab, and then select the Radio sub-tab.

• Click and select a market from the list.

• On the Comparison section, at the top of the Radio sub-tab, select the Duplication Analysis check box.

• Click Generate Report.

2 Define your first station and daypart group.

• Highlight one or more stations in the stations list.

• Highlight one or more dayparts in the dayparts list and/or type a custom daypart in the custom daypart edit field, such as, M-W 6a-7p or M 5a-9a + M 6p-8p.

• Click to move the selected stations and dayparts to the Selected list. A new row is added for each unique station+daypart pair. Duplicates are not added. If you have defined a station/daypart pair that already exists, the application ignores the duplicate entry.

• Optionally, you may provide a custom name for your Analysis Group. This name will appear in the report.

• You may reorder rows within your group using the up and down arrows.

• If you wish to deselect rows, highlight the rows and click the to move selected stations to the Available box.

• Optionally, you may save your Analysis group as a favorite for reuse. Click OK.

3 Repeat the above steps to define your second station and daypart group.

4 Change the parameters as desired. See Related topics... for more information.

5 Click Apply Changes to generate the report.