button to regenerate the report.The Ethnic Composition report shows how much of a station's overall audience falls into the ethnic categories measured in the market. All ethnic groups are not measured in every market.
One of radio's major benefits is the ability to target specific consumers. By breaking out your station's audience by ethnicity, you can show how your station matches the ethnic makeup of an advertiser's target customer. You can also use this information to show how your station can deliver a segment of the marketplace being missed by other stations.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View samples:
• Ethnic Composition table — a vertical orientation that allows you to use the most possible estimates. It shows selected ethnic groups by station.
• Ethnic Composition graph — a vertical bar, horizontal bar or pie chart based on the sort estimate and selected stations (see Related topics... below).
• Pop/Intab view provides details about the source used for population, in-tab and any socioeconomic selections.
To create an Ethnic Composition report:
1 Click the Generate Report button to show all measured ethnic groups.
2 To limit groups included in the report:
• Click the Estimates: Ethnic Categories link in the parameters pane.
• Move unwanted ethnic groups out of the Selected column and click OK.
• Click the button to regenerate the report.
3 Select the sort column.
4 Click OK.
Related topics...