Choose any combination of Net Reach, % Reach, or Frequency estimates to display in the Spot-Based Table.The Spot-Based Table shows reach and frequency results for different stations based on running different levels of commercials. Instead of having to run multiple sample schedules for multiple stations, you can see the reach and frequency results for multiple stations and multiple spot combinations in this one-page report.
Choose any combination of Net Reach, % Reach, or Frequency estimates to display in the Spot-Based Table.
Examples
• The client is thinking about running 15 commercials, but you really think 25 commercials are needed to make the right impact. With the Spot-Based Table, you can show the client how the reach and frequency change as the number of spots increase.
• A client says they can buy 20 commercials from your competitor for the same price as 10 on your station. Using the Spot-Based Table, you can easily show the client the reach and frequency differences between 10 commercials on your station and 20 commercials on a competing station. Remember, buying more commercials doesn't always mean better results.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View samples:
• Spot-Based table — a vertical orientation that shows stations and reach/frequency estimates of a one-week schedule for the survey, demo and daypart you select.
• Pop/Intab view details demo, population and in-tab (by survey) information used to produce the report.
To create a Spot-Based Table:
1 Click the Spots link in the parameter pane at the top of the page.
2 Select the range of and number of spots to display:
• Choose a starting number of spots.
• Choose the number to use for incrementing the column value.
• Choose the number of columns to show.
3 Click OK.
The market, survey, daypart and base demo appear on the PDF version of the report.
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