Select market, survey, demo and geography from the parameter pane at the top of the radio schedule.
For an NTR schedule, flight dates and demo are defined from the Radio tab. You can optionally define a specific Survey, Market, and Geo for the NTR tab separate from the Radio parameters. You can also enter other custom NTR Sourcing as text notes. Demo-based estimate columns are displayed for the radio tab demo selection(s), regardless of any demo information entered in the NTR Sourcing notes.
To change schedule parameters for:
Market
1. Click the Market link in the parameters pane.
2. Click to highlight the market.
You can type the first letter of the market name instead of scrolling.
If you subscribe to the National Regional Database, it's always at the bottom of the list.
3. Click OK.
Survey
1. Click the Survey link in the parameters pane.
2. Select survey(s) from one of the tabs in the Available box and click the arrow to move them to the Selected box.
Choose up to one year plus one period of surveys — 14 PPM or 5 Diary surveys. For Scarborough surveys, you can select up to two annual surveys to merge. The two must be either both Release 1 or both Release 2.
3. Optionally, save your selection(s) as a favorite for faster setup next time:
• Type a name to represent all the items in the Selected box.
You can use letters, numbers or special characters from the keyboard in the name.
• Click Save.
The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.
4. Click OK.
Demo
1. Click the Demo link in the parameters pane.
2. Select standard demos in the Available box:
• Choose search options for gender and start age with the drop-down boxes.
• Click a demo to highlight it.
OR choose multiple demos for schedules or ranker reports by holding the Ctrl or Shift keys as you click, then click the arrow to move all to the Selected box.
OR select Custom demos that include socioeconomic characteristics:
• Click the Custom tab.
• Select the gender, the start age and the end age with the drop-down boxes in the Available box.
• Click Add More Characteristics to include respondent level data:
– Click an item in the Questions box to highlight it.
– Choose an option from the Answers box and click Add to move the characteristic to the Selections box.
You can also double-click the option to move it without clicking the Add button.
– Repeat to add as many characteristics as needed.
You can combine Listening Location and Preference Level in rankers, composition reports, CCP table and Hour-by-Hour reports. The Listening Location report shows only a preference selection in the socioeconomic dialog and locations are applied to breakouts. The Loyalty Composition report shows only a location selection in the socioeconomic dialog.
Preference level is now available for National Radio Data when you select one survey.
– Use the Remove, Clear Row, and Clear All links if you change your mind.
– Click OK.
• Click the arrow to move the custom demo to the Selected box.
3. Optionally, save your selection(s) as a favorite if you frequently use these choices:
• Type a name to represent all the items you chose.
You can use letters, numbers or special characters from the keyboard in the name.
• Click Save.
The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.
4. Click OK.
Geography
1. Click the Geo link in the parameters pane.
2. Select a standard geographic area in the Available box.
OR click either the Counties or Zip Codes tab to choose a custom geography.
See Related topics... below for more information about custom geographies.
3. Optionally, save your selection(s) as a favorite for faster setup next time:
• Type a name to represent all the items you chose.
You can use letters, numbers or special characters from the keyboard in the name.
• Click Save.
The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.
4. Click OK.
After changing one or more parameters, click the button to see the results. Radio and NTR schedules share parameters set in the Radio tab in this release.
Related topics...