Digital Age/Gender Composition

The Age/Gender Composition report reflects how much of your overall audience falls into particular gender and/or age ranges and can demonstrate how your content attracts an audience missed by your competitors. This report can also illustrate how well your consumer’s age and gender makeup mirrors that of a prospective advertiser.

Different views

You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.

• Digital Age/Gender Composition table - A vertical orientation that allows you to use the most possible estimates. It shows selected age cells by station.

• Digital Age/Gender Composition graph - A vertical bar, horizontal bar, or pie chart based on the sort estimate and selected stations. See Related topics... for more information.

• Pop/Intab view provides sourcing, population information, and footnotes.

To create a Digital Age/Gender Composition report:

1 Create the report:

• Select the Research tab, and then select the Digital sub-tab.

• Click and select a market from the list.

• At the top of the Digital sub-tab, on the Digital section, select the Age Composition check box.

• Click Generate Report.

2 Select a base demo:

• Choose the gender.

• Select a start and end age.

3 Select breakout age cells.

• Double-click one of the provided breakouts at the top of the dialog.

• Or, select gender, start, and end ages for your own cells.

All age cell breakouts must be a subset of the base demo. You can also add your own age cells to a provided breakout.

4 Change other parameters as desired. See Related topics... for more information.

5 Click Apply Changes to generate the report.

Helpful hints

• The Provided Breakout section in the Age Cells dialog offers common gender and age breakouts that allow you to quickly show how much of a station's audience falls in or out of a targeted demo. It is a great way to tell an efficiency story without showing too many columns. Instead of using seven columns to tell your story, you can do it better with three.