Exclusive listeners are those that listen to only one station. These listeners never change to another station, not even just once. By looking at individual dayparts, you will see higher levels of exclusive listening.Show an audience that only your station can reach! Whether the objection is format, personality, or that they are buying "enough stations," with the Exclusive Audience ranker you can show an opportunity the advertiser would be missing.
Exclusive listeners are those that listen to only one station. These listeners never change to another station, not even just once. By looking at individual dayparts, you will see higher levels of exclusive listening.
Exclusive listeners = exclusive weekly cume persons
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View samples:
• Exclusive Audience table — a vertical chart that can show exclusive and total listeners, and percentages for market reached, market reached exclusively and station exclusive.
• Exclusive Audience graph — a horizontal or vertical bar chart showing values for the selected estimate to graph.
• Pop/Intab view provides details about the source used for population, in-tab and any socioeconomic selections
To create an Exclusive Audience report:
1 Click the Estimates link in the parameter pane.
2 Move estimates from the Available box to the Selected box.
Choose from: Exclusive Listeners, % Market Reached Exclusively, % Market Reached, % of Station Exclusive and Total Listeners.
3 Select the sort option.
4 Click OK.
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