The Hour-by-Hour report shows you the hours, or blocks of hours, with the highest rating points.The Hour-by-Hour report shows the size and flow of your audience from one hour to the next. This information is extremely valuable for evaluating cost per point (CPP) while you build a schedule.
The Hour-by-Hour report shows you the hours, or blocks of hours, with the highest rating points.
Use this report with local/direct clients when...
• You want to show the consistency of your station throughout the day.
• Your station's audience increases at a time when another station's audience is declining.
• A competitor's broad daypart is strong, but that is because they are extremely strong in a few, select hours.
• Your client objects to a daypart or personality. Use the report to show the value of the additional daypart on an hour-by-hour basis.
• They object to a wider daypart. You can show the advertiser a comparison of the last hour of the daypart they are buying and the first hour of the daypart they don't want to buy.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
View a sample of the Hour-by-Hour report as a table or as a graph:
• Hour-by-Hour table — a vertical orientation that allows you to use the most possible estimates.
• Hour-by-Hour graph — a horizontal or vertical bar chart based on the sort estimate. You can change the sort and graph estimate in the drop-down box at the top of the report.
To create an Hour-by-Hour report:
1 Select only one:
• Station
• Daypart — standard or custom.
• Demo
• Geography — standard or custom counties/zip codes
2 Select one or more:
• Survey
• Estimate — make sure it's relevant for the advertiser
You can graph only one estimate at a time.
• Choose the best estimate(s) for the client.
If you are using the report to maximize CPP, then Average Rating is the right estimate. If you are using the report with a local/direct client, think about using just Average Persons or Cume Persons.
• Keep it simple — choose just the daypart and estimate you need.
If a local/direct client is only interested in Mon-Fri 6AM-7PM, you may not want to show them 7PM-MID too. And the person estimates may be better for this client than the more technical estimates like rating and share.
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