Language Composition

The Language Composition report shows how much of a station's overall Hispanic audience falls into a particular language usage category.

One of radio's major benefits is the ability to target specific consumers. By breaking out your station's Hispanic audience by the dominant language spoken, you can show if your station matches the type of Hispanic consumer an advertiser wants to reach. You can also use language usage information to show how your station delivers a segment of the Hispanic marketplace other stations are missing.

• Total: All Hispanic listeners, regardless of the dominant language spoken.

• Spanish Dominant (Spanish Only + Spanish Mostly): Combination of Hispanic listeners who speak only Spanish and Hispanic listeners who speak more Spanish than English.

• English Dominant (English Only + English Mostly): Combination of Hispanic listeners who speak only English and Hispanic listeners who speak more English than Spanish.

• Speak Spanish and English: A combination of Hispanic listeners who speak more Spanish than English and Hispanic listeners who speak more English than Spanish.

• Spanish Only: Hispanic listeners who speak only Spanish.

• English Only: Hispanic listeners who speak only English.

Different views

You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.

• Language Composition table — a vertical orientation that allows you to use the most possible estimates. It shows selected language categories.

• Language Composition graph — a vertical bar, horizontal bar or pie chart showing percentages for one selected station (see Related topics... below) and the market total if you selected it in the Estimates dialog.

• Pop/Intab view provides details about the source used for population, in-tab and any socioeconomic selections.