and select a market from the list.The Multi-Daypart Trender shows how a single station has performed in multiple dayparts over time.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
• Trender table - A vertical orientation that shows dayparts and estimates for each selected survey.
• Trender graph - A horizontal bar, vertical bar, or line graph of one estimate fro the selected dayparts and surveys. You can select the sort and graph estimate in the Estimates parameters dialog.
• Pop/Intab view details demo, population and in-tab (by survey) information used to produce the report.
To create a Multi-daypart Trender Report:
1 Create the report:
• Select the Research tab, and then select the Radio sub-tab.
• Click and select a market from the list.
• On the Comparison section, at the top of the Radio sub-tab, select the Multi-Daypart Trender check box.
• Click Generate Report.
2 Select two or more surveys as a series for trending.
3 Click the Station*: No Station Selected link to select a station or combo for your report.
4 On the Parameters pane, click the Dayparts link to select dayparts for the report.
5 On the Parameters pane, click the Estimates link to adjust the included estimates and select an estimate for sorting and graphing.
6 Change the parameters as desired. See Related topics... for more information.
7 Click Apply Changes to generate the report.
Related topics...