and select a market from the list for which you have access to qualitative data.Similar to the Instant Qualitative Profile (IQP) report, the Out of Home Instant Qualitative Profile (IQP) report is a presentation in a can that provides a summary in a graphic representation. The IQP report summarizes demographic data and the Out of Home IQP report summarizes commuting data, such as the time spent traveling, miles traveled, and roads traveled (not available for Qual Diary). You can also customize the report with a custom logo or qualitative selection.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
• Outdoor IQP (% view) - It shows estimates of the target audience composition as percentage of the miles traveled and time commuting information displayed in bar graphs. This is the default view for the report.
• The Persons view is the same layout as the % view, but displays estimates for target persons.
• The Index view is the same layout as the % view, but shows Index values. Index values indicate the likelihood of the selected demographic, geographic, and qualitative target (WHO) meeting each category's criteria.
• Outdoor IQP table - A vertical grid orientation that shows Persons, % of Target (Comp), and Index estimates for each category.
• Pop/Intab shows the qualitative population and in-tab. This same information also appears at the bottom of the one-page printed report.
To create aN Out of Home IQP Report:
1 Create the report:
• Select the Research tab, and then select the Radio sub-tab.
• Click and select a market from the list for which you have access to qualitative data.
The Out of Home IQP report requires qualitative data from Scarborough, Scarborough Mid-Tier, Retail Direct, and Nielsen Radio Qualitative Diary Service.
• On the Qualitative Reports section, at the top of the Radio sub-tab, select the Out of Home IQP check box.
• Click Generate Report.
2 Select a qualitative survey.
3 Select a demo.
• Select the gender and age range.
• Click check boxes to change the ethnicity settings.
The default is All. Click the All check box to clear it and select other ethnicity combinations. If you limit the ethnicity and there aren't enough respondents Tapscan alerts you with a message.
• Optionally, type a name and click Save to keep your selections as a favorite.
• Click OK.
4 Select the target audience.
• Click the QualCategory: Who do you want to look at? link.
You can run the Out of Home IQP report without qualitative and base the report on the demo and geography alone. Use the Run Report Without a WHO or Clear WHO button to remove any selections.
• Select items from the Category, Question and Answer boxes:
- You can highlight categories, questions, or specific answers.
When you select a single category, all questions and answers associated with that category are automatically selected. When you select a single question, all answers associated with that question are automatically selected.
- Click the Add Selections button to add your selections to the selected box.
You can add answers to either list. You can also click the AND/OR toggle link between answers to switch.
• Optionally, type a name and click Save to create a favorite.
The name can contain letters, numbers, or special characters.
• Click OK to save your choices.
5 Optionally, click the Qual Category: Add Custom Selection link and repeat the process in step 4 to include additional qualitative information in the Custom Selection section of the report.
6 Change the parameters as desired. See Related topics... for more information.
7 Click Apply Changes to generate the report.
In Step 5, if you haven't included a custom selection, you can include a custom logo instead. Click the edit link in the Custom Selection section to replace the default logo with your own logo.
Related topics...