Use a Ranker to tell stories within a story. Maybe a station isn't great in a broader daypart but is strong in a key, specific daypart. A Ranker can help illustrate this story.A Ranker shows the competitive landscape for your market. It can answer basic questions such as "How many listeners do you have?" or "How many people will hear my commercial?"
Use a Ranker to tell stories within a story. Maybe a station isn't great in a broader daypart but is strong in a key, specific daypart. A Ranker can help illustrate this story.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
Both the Table tab and Box tab show multiple demos, multiple dayparts, and multiple estimates in a single report. The difference is in how they are presented.
View samples:
• Ranker table — a vertical orientation that allows you to use the most possible estimates. This is the Ranker report default view.
• Ranker box — a vertical orientation that allows you to use many estimates. Demos and dayparts appear in separate boxes.
• Ranker graph — a horizontal or vertical bar graph of the selected daypart/demo data grid and selected estimate. You can include market and analysis totals by selecting them from the Estimates dialog.
• Box view shows dayparts in a side-by-side orientation, like the traditional TAPSCAN multi-demo/multi-daypart Ranker.
A maximum of four estimates can be viewed at one time. Box view is not available when running the National Regional Database (NRD).
• Pop/Intab view provides details about the source used for population, in-tab and any socioeconomic selections. If you subscribe to qualitative data and use a qualitative survey and category in your report, the sourcing summary will show a separate table with the qualitative details.
To create a Ranker report:
1 Create the report:
• Select the Ranker checkbox at the top of the Research tab.
• Click the 
arrow and select a market from the list.
• Click the Generate Report button.
2 Select a survey from the parameter pane.
3 Change other parameters as desired. (See Related topics... for more information)
4 Click the 
button.
• Use only those estimates that:
– Are requested.
– You understand.
– You can explain to non-agency clients in an easy-to-understand way.
• Don't cram your Ranker full of estimates just because they are available. Keep it focused on the estimate(s) that allow you to tell your story.
• Don't fall into the common trap of selling solely by Rankers. Your rank position could change, but the number of listeners for your station could remain the same. Using a selection of other reports, a good seller can tell stories in a way that can outsell someone who only uses a Ranker.
Related topics...