and select a market from the list.The Broadcast Age/Gender Composition report reflects how much of your overall audience falls into particular gender and/or age ranges and can demonstrate how your station, station stream, or combined station attracts an audience missed by your competitors. This report can also illustrate how well your consumer’s age and gender makeup mirrors that of a prospective advertiser.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
• Broadcast Age Composition table - A vertical orientation that shows stations and estimates for each selected demo breakout, with OTA, Streaming and/or Totals grouped by station, and estimates repeated for each OTA, Streaming, and Total component.
• Broadcast Age Composition graph - A horizontal bar or vertical bar graph of one estimate. You may either show multiple broadcast types (OTA, Streaming, and Total) for a single station, or a single broadcast type for multiple stations, across all selected demo breakouts. The default graph contains the first station selected in the Estimates dialog, for all broadcast types selected from the Estimates dialog, and all demo breakouts. To show multiple stations, select more than one station from the Stations to Graph dialog and a single broadcast type from the Estimates dialog. You can also select the sort and graph estimate in the Estimates parameters dialog.
• Pop/Intab view provides details demo and population (by demo) information used to produce the report.
To create an Age Composition report:
1 Create the report:
• Select the Research tab, and then select the Digital sub-tab.
• Click and select a market from the list.
• At the top of the Digital sub-tab, on the Broadcast section, select the Age Composition check box.
• Click Generate Report.
2 Select a base demo:
• Choose the gender.
• Select a start and end age.
3 Select breakout age cells.
• Double-click one of the provided breakouts at the top of the dialog.
• Or, select gender, start, and end ages for your own cells.
All age cell breakouts must be a subset of the base demo. You can also add your own age cells to a provided breakout.
4 On the Parameter pane, click the Estimates link to adjust the included estimates and Broadcast Types, and then select an estimate for sorting and graphing. If you select more than one broadcast type while multiple stations are selected for graphing, the system re-selects the first station to graph. The graph cannot display both multiple broadcast types and multiple stations. If desired, you can select a different single station to graph.
5 On the Parameters pane, click the Station link to select stations.
Or, Limit the stations by clicking 
icon adjacent to the Display Top control.
6 If you wish to change the stations appearing in the graph, click the Stations to Graph link to open the Stations to Graph dialog. If you select more than one station while multiple broadcast types are selected, the system selects the Total Broadcast type. The graph cannot display both multiple stations and multiple broadcast types. If desired, you can select a different Broadcast Type instead of Total.
7 Change other parameters as desired. See Related topics... for more information.
8 Click Apply Changes to generate the report.
• The Provided Breakout section in the Age Cells dialog offers common gender and age breakouts that allow you to quickly show how much of a station's audience falls in or out of a targeted demo. It is a great way to tell an efficiency story without showing too many columns. Instead of using seven columns to tell your story, you can do it better with three.
Related topics...