and select a market from the list.A Digital Trender report shows how a digital station or digital content has performed over time.
You can view or print PDF versions of each report view. You can also export the report to a comma-delimited .csv file which will look like the table view without formatting.
• Digital Trender table - A vertical orientation that shows stations or content elements and estimates for each selected survey. You can also vie comparisons for the last two surveys and/or surveys a year apart. The Last Survey and Last Year columns are available in the report if the appropriate surveys are selected.
• Digital Trender graph - A horizontal bar, vertical bar, or line graph of one estimate for the selected stations and surveys. You can select the sort and graph estimate on the Estimates parameter dialog.
• Pop/Intab view details demo and population (by survey) information used to produce the report.
To create a Trender report:
1 Create the report:
• Select the Research tab, and then select the Digital sub-tab.
• Click and select a market from the list.
• At the top of the Digital sub-tab, on the Digital section, select the Trender check box.
• Click Generate Report.
2 Select two or more surveys as a series for trending.
3 On the Parameter pane, click the Estimates link to adjust the included estimates, and then select an estimate for sorting and graphing.
Make sure your estimates interact the way you expect.
4 On the Parameters pane, click the Station link to select stations or content.
Or, Limit the stations by clicking 
icon adjacent to the Display Top control.
5 Change other parameters as desired. See Related topics... for more information.
6 Click Apply Changes to generate the report.
Related topics...