Station Bonus Spending

Use this report to demonstrate to advertisers the value of your total audience in terms of how much spending power they can influence — both within and outside their core demo.

Your advertiser's demo might be Men 18-34. But you can't keep other demographics from listening to your station, now can you? Especially since those other listeners have spending power in your selected category too!

This report requires a subscription to Nielsen respondent level radio data service.

Different views

You can view or print PDF versions of each report view. You can also export Retail Spending Power reports to a comma-delimited .csv file for importing into a spreadsheet.

View samples:

• Station view — compares your target audience's spending to the market audience's spending for the same category and shows the bonus you'll receive using the station.

• Station view with custom demo and socio-economic characteristics

• Pop/Intab view shows the demo, total population and in-tab.

To create a Station Spending Bonus report:

1 Click the Demo* link and select your target audience from the standard or custom tab.

The expenditure model is based on 18+ respondent level data. You can select socio-economic characteristics for this report. Ethnic selecctions apply to the base demo too.

2 Select a retail category or store/business type:

• Click the Category* link.

• Click the Show arrow and select Collapse All to view available categories.

• Click a category button to select all options in the category.

OR click to display all the items in the category and click an individual item.

• Click OK.

You can choose only one category or one store/business type.

3 Select a station:

• Click the Station* link.

• Select a station from the drop-down list.

• Click OK.

4 Click the Annual link to change the time period displayed in the report:

• Choose Annual, Monthly, Weekly, or Daily.

• If you choose Monthly, select the start and end months in the drop-down boxes.

All spending power estimates in the report are based on the time period you select.

• Optionally, type a name and click Save to keep your selections as a favorite.

• Click OK.

5 Select a daypart.

Your daypart selection will impact the demo estimates, weekly population and expenditure values in the report.