category Profile

This Category Profile report in a market view is a terrific educational tool for the advertiser who wants to learn more about spending in his market in general.

The Category Profile report can really help your advertisers understand the spending power of your listeners in any of over 80 different categories. Because annual spending power is sometimes hard for advertisers to digest, you can show monthly, weekly and daily numbers next to the annual estimates. You can display category totals as well as breakdowns for stores/services within each category.

This report requires a subscription to Nielsen respondent level radio data service.

Different views

You can view or print PDF versions of each report view. You can also export Retail Spending Power reports to a comma-delimited .csv file for importing into a spreadsheet.

View samples:

• Station view — shows time period estimated spending power for a particular station based on its cume ratings applied to the market sales totals of the retail or service category selected.

• Market view — shows annual spending totals for the entire market area instead of only one station.

• Market view with custom demo and socio-economic characteristic

• Pop/Intab view shows the demo, total population and in-tab.

To create a Category Profile report:

1 Select retail categories and store/business types:

• Click the Category* link.

• Click the Show arrow and select Collapse All to view available categories.

• Click category checkboxes to select all options in the category.

OR click to display all the items in the category and select individual items.

• Click OK.

The checkboxes allow you to select as many retail options as wanted for the report. If you click the category checkbox, all stores/businesses in that catergory are selected.

2 Select a station:

• Click the Station* link.

• Select a station from the drop-down list.

• Click OK.

3 Click the All link to change the time period displayed in the report:

• Choose Annual, Monthly, Weekly, or Daily to limit the columns that appear in the report.

The default All selection displays all of the time periods. Selecting Monthly will show the monthly average for all 12 months.

• Show category totals by selecting the Display: Category Totals checkbox.

• Optionally, type a name and click Save to keep your selections as a favorite.

• Click OK.

4 Use the P18+ demo link to limit the target audience.

You can add socio-economic characteristics in the Custom tab.

5 Select a daypart.

Your daypart selection will impact the demo estimates, weekly population and expenditure values in the report.

6 Use the Station and Market tabs to switch the view between one station and the entire market area.